Download PDF by Jeff Conant: A poetics of resistance : the revolutionary public relations

By Jeff Conant

Part literary feedback, half media research, and half advertising guide, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the heritage of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications innovations of the stream. The allure of the Zapatistas, and their survival, has as a lot to do with their targets as with the compelling and wildly powerful language and aesthetics they’ve used to exhibit their imaginative and prescient. Weaving jointly diverse parts of poetics and symbolism, Zapatismo has emerged as whatever totally new: a resolutely radical public kin crusade for human liberation.

The first “postmodern revolution” awarded itself to the realm via a posh and evolving internet of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural types. applying persuasive exposure, myths, and logos, the Zapatistas either communicated their message and built a transparent aesthetic that can comprise many messages instantaneously and self-replicate on a world scale. Jeff Conant bargains an attractive and leading edge software for organizers and educators to appreciate how the Zapatistas' procedure works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay quarter and the writer of A neighborhood consultant to Environmental Health.

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Additional info for A poetics of resistance : the revolutionary public relations of the Zapatista insurgency

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Retreating from the town centers, the rebels attack Rancho Nuevo military base, freeing weapons and ammunition; they kidnap the hated land baron General Abasalón Castellanos; according to legend, they liberate the typewriter that Marcos would use henceforth to launch his incendiary communiqués. They open prisons and release the prisoners. ”4 For twelve days, the highlands are at war: firefights and skirmishes in the hills, the government strafing and bombing from the air. The civilian population, too, is under siege.

How can they not? Further on we will look at “the presence of a divine dimension” in the communiqués, the way in which Marcos introduces the voices of gods long presumed dead to speak to contemporary conditions from their mythistorical vantage point. For us in the post-industrial “first” world, these gods automatically assume a mythic role, because they exist outside of our lived or perceived experience. But, as part of the living history of the Mayan people, the reintroduction of these gods into national ethical-political discourse gives their presence the qualities of history.

4 For twelve days, the highlands are at war: firefights and skirmishes in the hills, the government strafing and bombing from the air. The civilian population, too, is under siege. At least 200 are killed. Government troops can’t tell Mayan rebels from ordinary Maya. Ranches and haciendas are occupied, their former owners fleeing. The Zapatistas take back lands that once belonged to them, or might have, or should have. In the space of weeks, their territory is established, the lowland jungle cañadas closed off, bridges are downed and roadblocks built, and signs go up throughout the jungle: Welcome to Zapatista rebel territory.

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